Neopia follows its own calendar and time zone, which runs concurrent with real-world Pacific Time, and has tie-ins with certain real-world holidays such as Halloween and Christmas. Each land has a different theme, such as pirates or prehistory, and their own shops, games, and attractions. Neopia is a virtual planet with fantasy lands inhabited by Neopets and other virtual creatures. Neopets can battle against other Neopets or non-player characters in the Battledome but they cannot die there. Users can build a customisable Neohome for their Neopets and furnish it with furniture, wallpaper, and flooring. Neopets can be customised with certain clothing items, paintbrushes, morphing potions, and accessories. Users can obtain items to interact with their Neopet, such as books to read and toys to play with them. Neopets come in a variety of species and colors and users can create or adopt their own. Neopets will not die if neglected, but their health can limit their gameplay. There is no set objective for the users, but they are expected to feed and care for their Neopets when they grow hungry or ill. Neopets allows users to create and care for digital pets called 'Neopets' and explore the virtual world of Neopia. On 3 July 2017, Chinese company NetDragon acquired JumpStart. On 17 March 2014, Viacom sold Neopets to JumpStart Games for an unannounced amount.

Two years later, a consortium of investors led by Doug Dohring bought a controlling interest in the company and in June 2005, Viacom bought Neopets Inc. The website was launched by Adam Powell and Donna Williams in late 1999. One currency, called Neopoints, can be earned within the site, and the other, Neocash, can either be purchased with real-world money, or won by chance in-game.

Users can own virtual pets ('Neopets'), and buy virtual items for them using one of two virtual currencies. Neopets (originally stylized NeoPets, and currently neopets) is a virtual pet website. Single-player with multiplayer interaction. For the type of artificial stone, see Coade stone.

Games like neopets advertized by cereal